Critique of One Flew Over the Cuckoo?s Nest :: essays research papers

One Flew Over the Cuckoo’s Nest is hilarious and very enjoyable. It deals with several men patients in a psychiatric ward in Oregon. The majority of the play is extremely funny, however, it does have its serious moments. Its themes and ideas are clearly shown, which may help the viewer in relating it to his/her own life. The actors and actresses did a great job depicting their characters. One of the main characters was Chief Bromden, played by Cliff Williams. He not only a main character, but also the narrator of the play. The actor played him very well because the features of the actor were the same as the character in the play. He was tall and dark, resembling an Indian which chief Bromben really was. He is very paranoid as he tells the story of his life and sanity. He is also constantly being bullied by the assistants that work in the ward. They think he is deaf and dumb; however, he really is not. Towards the end of the play, he becomes stronger and is able to escape from the ward. Another important character is Randle McMurphy, played by Aren Chaisson III. He is loud, obnoxious, rude, and not afraid to tell the entire truth. He also tends to make sexual and degrading comments to women. Throughout the play he tries to make Nurse Ratched lose her temper. He even has a bet going with the rest of the men in the ward as to when she will lose it. The actor truly portrayed McMurphy well. He was loud and annoying. His appearance also seemed like what McMurphy’s probably was. The actor also made it clear to the audience that McMurphy is not actually crazy. Stacy Searle played Nurse Ratched, a very stern and army-like nurse. She appears very cold when she comes into the play, however, she softens up when the rest of the patients come out. She is very controlling and demanding. The actress that played her did a very good job. She was stern and mean, with a soft side too. She also physically looked the part. She was big- boned and big-chested. She had many characteristics of someone in the army. The set/setting was all around what I expected. It represented the play very well. Whenever Chief Bromben would speak to himself, the fog would come out with a red light. This showed that he was thinking to himself.

Deceit in Hunters in the Snow Essay

Tobias Wolff’s â€Å"Hunters in the Snow† centers on the actions and personalities of Kenny, Frank and Tub as they embark on a hunting trip during the winter. Each character faces problems (in character or otherwise) which they attempt to cover up through deception – the central theme in this short story – in order to accept their respective actions. The consequences of these cover ups profoundly change the power of each character over another. Furthermore, the characters don’t realize how their lies influence others around them. Kenny is a quintessential bully. His need for power over the other two causes him to assert control of any action be it driving or asking for permission to hunt on private grounds. In truth, he doesn’t even wish to ask for permission but is pressured by Frank to do so. Kenny’s seemingly flippant mannerisms also follow from his desire to be the alpha-male. He insults and mercilessly teases Frank and Tub about their insecurities. He pretends to desire to run over Tub after appearing an hour late and immediately silences any objection from Tub. However, he neither realizes how far he is pushing Tub nor the peril he is in. His stupid actions leading up to and after the murder of the old dog finally push Tub, who legitimately fears for his life, to retaliate. This immediately puts Kenny’s life at the hands of his bully victims and leaves a power vacuum to be filled. Tub’s main problem is his denial of the poor eating habits that he has. He adamantly tries to convince others that his problem is due to his glans despite acutely knowing that he gorges himself on unhealthy foods in solitude. The insecurity he feels about being found out causes him to become easily manipulated and bullied by Frank and Kenny. Moreover, the retaliation against Kenny only adds to the insecurity Tub has and he immediately searches for approval and protection against the consequence of shooting Kenny. Frank fills in this vacuum and manipulates Tub into siding with him. Frank himself faces the issue of adultery. His lust for another woman causes him to deceive himself into believing that this new female is the love of his life despite a small part of his conscience stating otherwise. He even goes as far as to perverse the beliefs of that small part by asserting that his reluctance is only due to the good that his wife had done him and the kids they had. Frank’s self-deception inadvertently acts on Tub’s insecurities, prompting Tub to open up about his problems to Frank. By deceiving himself to accept his adultery, Frank pushes Tub to accept the eating problems that Tub has by giving in to Tub’s urges. Frank is unaware that his acceptance of adultery has already influenced Tub to succumb to Tub’s desires (shown by the fact that Tub decides to open up to Frank). Each character has major issues that need to be corrected but prefer to deceive themselves and others than accept the truth and work towards correction. As such, Kenny lies in mortal peril, Frank gains newfound power in the group and over Tub, and Tub remains submissive to Frank’s wishes. Moreover, the newfound confidence in Frank leads him to ignore common sense in going back to retrieve vital directions to the hospital. The futures of these three characters is left hanging, however it is clear that the ending has each one moving down separate and erroneous paths.

Memento Essay Example

Memento Essay Example Memento Paper Memento Paper Essay Topic: Film A Polaroid photograph, clasped between finger and thumb, showing a crude, crime-scene flash picture of a mans body lying on a decaying wooden floor, a bloody mess where his head should be. The image in the photo starts to fade as we superimpose titles. The hand holding the photo suddenly fans it in a rapid flapping motion then holds it still. The image fades more, and again the picture is fanned. As the titles end, the image fades to nothing. The hand holding the photo flaps it again, then places it at the front of a Polaroid camera. The camera sucks the blank picture up, then the flash goes off. As the Polaroid fades to white, so we begin with a blank slate Its the story of Leonard Shelby (Guy Pearce), a man who proves as emotionally empty as the surname suggests. Unable to make new memories since a blow to the head during a raid on his apartment, he remains hell-bent on avenging his wifes death from that same assault. Hampered by his affliction, Leonard trawls the motels and bars of Southern California in an effort to gather evidence against the killer he believes is named John G. Tattooing scraps of evidence and information onto his body, Leonards faulty memory is abused by two others: bartender Natalie (Carrie-Anne Moss) and undercover cop Teddy (Joe Pantoliano), both involved in a lucrative drug deal. From the very beginning, director Christopher Nolan establishes that the structural arrangement of the narrative of this film will run backwards in a non linear fashion. Although the audience may not be fully aware of it now, they have just witnessed the end climax to the plot. This already captures the audiences attention, subconsciously allowing them to understand that Leonard has just erased the act of killing, the key to understanding the confusing, opened ending. Now that the audience has witnessed this rewound scene they are enticed into knowing the full story, something that they will have to wait for until they have pieced all the parts of the jigsaw together, a device that cleverly hooks the audience for the duration of the film. Essentially running backwards, the films end at the beginning only makes sense once the whole story has unfolded; each scene plays out with Lenny reconstructing the development of events for himself from scribbled notes, photos, maps and clues, only for the next scene to jump back and relate the events which led up to it. This framework of constant revisitation, revision and reconstruction puts the viewer in Lennys point of view: as he pieces events together so, gradually, do we, never fully knowing the full story, and more importantly, never completely knowing what Lenny has done and who he can trust. The film is a kind of narrative test of alertness; visual clues the scratches on Lennys cheek, the smashed window of his car, the comments on his Polaroid pictures and his memento tattoos all hint at the order of events but ensure that the solution, like the identity of the killer, lies tantalisingly out of reach right up to the end. Another visual clue is the parallel plot of the elusive Sammy Jenkins story. After the initial backward sequence we are faced with a short clip of Leonard sitting in his room, shot in black and white so that you know it is the counter plot, in which we can view the protagonists everyday life. Throughout the first ten minutes, and the rest of the film, we view snippets of the two plots pieced together so that just as we get to grips with one of the plots we are thrown back into the other. This plot unveils the tale of Sammy Jenkins, which we later find was a conman whom Leonard, in a state of extreme denial, has reconstructed as a pitiful victim, to enable him to forget that it was he, not Sammy, who killed his own wife. Nolan has deliberately run these two plots side by side, jumping from one to the other in this jigsaw narrative so that the audience can learn of the climax to the two plots at the same time, like a multi-stranded narrative. This helps to build the films tension and disenables the audience to work out the truth before Leonard does. Caught, like Leonard, in the films looping reverse narration, we cant help but cling to his flashbacks of Sammy Jenkins as having some kind of authority. It serves as a case history of Leonards condition and illuminates his attempts to snap out of it he hires a hooker to help him restage his memories of his last night with his wife, only to nod off and forget about it as well as adding an emotionally compelling counter-narrative to the chilly formal intelligence on display, enticing the audience further. The order of mementos narrative is intriguing as it challenges the theories of those such as Todorov. The usual components of narrative structure are composed of three parts in the following order; a beginning with an opening, a middle containing a conflict and an ending with a resolution. By contrasting to the traditional patterns of film, Memento plays with the audiences expectations of the equilibrium, disequilibrium and new equilibrium pattern. This contributes to the build in tension and anticipation. Memento also relates to the theory of Vladimir Propp, who was interested in the function of specific characters in narrative. He proposed that there were set character roles including the villain, the hero, the donor, the helper, the false hero, the princess and the dispatcher. However, even though Memento does not contain all of these roles, what with its small cast, but it does manage to question these. This is interesting because the characters roles as perceived by the audience change during the course of the film, what with it being in reverse. In the first ten minutes of memento Leonard is perceived as the hero, Natalie as the helper, princess and donor, and Teddy as the ambiguous John G. and hence villain. However, by the end of the film the audiences perceptions are completely reversed, with Natalie helping to wreck Leonards life and Teddy being an innocent victim. This is effective, adding to the upside down plot, challenging the audiences original perceptions. Memento also uses symbolic codes. Each scene in the first ten minutes has a memento which provides a link forward and back, helping the audience to understand the narrative. For example, in the first scene Leonard takes a Polaroid of Teddys dead body. In the next we have a contrasting memento; a Polaroid of the living Teddy which reads he ides the one, kill him and something scribbled out. In the next scene we see the Polaroid again however; it only says dont believe his lies where the scribble was. This assists in constructing the narrative as the audience can see what point in time they are at, helping the plot to flow more. Thus we can the initial narrative of memento appears extremely complex, which ultimately manages to make complete sense by the final chapter. Memento is a strange mix of several genres which all play a major part in this movie. It is ultimately a detective-thriller, with obvious film noir links to films such as point blank, for Memento is a skewed noir mystery at heart, peopled by manipulative femmes fatales and low-down lowlifes, whose visual settings diners, car-lots, beaten-up motels and set-pieces (including a chase scene in which Lenny forgets who is chasing who) conjure the films downbeat, hardboiled feel. It also bears a lot in common with the noir film Double Indemnity, both with a circular narrative, beginning as they end, the audience constantly aware of the protagonists fate. This typical iconography makes it clear in the audiences mind the genres of this film, which could subconsciously help the audience to unravel Leonards mystery. Even the themes of revenge and betrayal are telling noir characteristics. As a generic -hybrid, this film contains the appealing characteristics of a crime, drama, thriller; hence not only enabling the film to appeal to a wide and varied audience, but also preparing the spectators for an innovative and less conventional film. The film is clearly a detective-crime from the beginning, with the death of Teddy and Leonards conversations on the phone seeking information about John G, also the evidence such as John Gs number plate and description written down on the wall. The film also quickly establishes itself as a thriller, what with the suspense and tension built up within the first few minutes of Memento, which manages to sustain throughout the film. However, although it distinguishes its genres, it still manages to trick the audiences as to each characters role, referring back to Vladimir Propp, what with Leonard appearing the villain and Teddy the victim, and Natalie an innocent who turns out to be the films femme fatale. Thus we can see, Memento is a film in which being confusing, enthralling and frustrating, it revels in teasing and misleading its audience, both through genre typography and narrative structure. Its a mark of Nolans achievement that this final scene which seemingly completes the narrative jigsaw should cast a cloud over Leonards motives. Its a stunning tease, a tantalisingly ambiguous note on which to sign off, one that scatters our sense of certainty as we rerun the events of the past two hours in our heads.

Outline of the Rwandan Genocide Essay Example

Outline of the Rwandan Genocide Essay Example Outline of the Rwandan Genocide Paper Outline of the Rwandan Genocide Paper Outline of the Rwandan Genocide: Draft Introduction Rwanda is a small land-locked nation, about 26,338 square kilometres in size, bordered by Burundi, Democratic Republic of Congo, Uganda and Tanzania. Though mainly flat, the country has a large mountain range on its northwest coast – the Virunga Mountains – that are home to the famous Rwandan Mountain Gorillas. In 1994, this seemingly insignificant country put itself on the world map, but for all the wrong reasons. Over a period of just one hundred days, over 800,000 Rwandans were killed in one of the worst genocides of the 20th Century. Tutsis and their Hutu supporters (the two ethnic groups in Rwanda) were massacred by Hutu militias, who encouraged ordinary citizens to kill their Tutsi neighbours. Between April and July 1994, while Europe and America looked on, this African nation was plunged into a state of severe panic and fear. Ethnic Tension: Tutsis and Hutus Though considered two different ethnic groups, the Tutsis and Hutus speak the same language, inhabit the same regions, have the same customs and traditions, and have intermarried for generations. In fact, there are very little physical differences between the two groups at all. In 1916 when Belgian colonists arrived in Rwanda, they distinguished between the two groups and consequently began to treat them differently. They believed that the minority Tutsis were superior and offered them better jobs and education, leading to ethnic tension. It is believed by some historians that the two were never defined by ethnicity, but by class or caste. Traditionally, the Hutu herded cattle and grew crops, whereas the Tutsi herdsmen became the landowners, a leading position that may have led to the belief held by the Belgians. Ethnic tension grew, culminating with the loss of over 100,000 Tutsis during a Hutu rebellion from 1956 to 1959. During the early sixties, after independence was achieved in 1962, hundreds of thousands of Tutsis fled to neighbouring countries and were refused return by the Hutu governments. The desire to return to their homeland led to the formation of the Rwandan Patriotic Front (RPF) by Tutsi exiles in Uganda. Build Up to Genocide In 1973, Major General Juvenal Habyarimana, a northern Hutu, seized power in Rwanda. He attempted to overcome ethnic divisions, but failed due to the introduction of several anti-Tutsi measures such as their exclusion from secondary schools and universities. Discontent increased among the Rwandan people as many became impatient with the governments corrupt favouritism to northern Hutus. The post-1987 collapse of international coffee prices led to a severe economic decline in Rwanda, as coffee was their main exporter. These factors led to the 1990 Civil War, when the RPF invaded and fought against Habyarimana’s regime. In March 1992, a Transitional Coalition Government was formed, a cease-fire declared, a peace accord signed by Habyarimana and the RPF invasion halted with the assistance of the French military. Rwanda’s problems were not over however, and on April 6th 1994 a plane flying over Kigali (the nation’s capital), carrying Habyarimana and the president of Burundi, Cyprien Ntaryamira (also a Hutu), was shot down. Both men were killed. The Genocide Almost immediately political opponents of Habyarimana were murdered and the Akuza (Presidential Guard) launched a campaign of mass slaughter. Military officials, businessmen and politicians began organizing massacres. The Radio Television Libre des Mille Collines (a private radio station) called publicly for Tutsis to be killed wherever possible. Most killings were carried out by two unofficial all-Hutu militia groups – the Interahamwe (National Revolutionary Movement for Development) and the Impuzamugambi (Coalition for the Defense of Freedom). At its peak, the Interahamwe had 30,000 members united by a commitment to wiping out the Tutsis. As well as Tutsis of all ages and backgrounds, Hutus who supported ethnic reconciliation were also targeted. Public massacres (in churches, for example) were common and carried out almost entirely by hand, using clubs, machetes, sticks, axes and spears. Ordinary Hutu citizens were forced to kill their Tutsi neighbours – often people whom they had lived beside for many years and befriended. In the country, Hutu chiefs prepared â€Å"death lists† of local Tutsis, rounded up victims and made suitable sites available for massacres. Reaction: The Rwandan Patriotic Front In defense to this ruthless killing, the 14,000-man Tutsi-dominated RPF launched an offensive against the killers. Finally, in mid-July, they defeated the 35,000-man army and the militias, drove the remnants of the army and government into Zaire (now the Democratic Republic of Congo), and took control of the capital Kigali, declaring a ceasefire. United Nations aid workers and troops arrived to maintain order and bring back basic services. A multi-ethnic government took power, led by Hutu President Pasteur Bizimunga, Hutu Prime Minister Faustin Twagiramunga, and Tutsi Vice President/Minister of Defense Major General Paul Kagame, commander of the RPF. Most other cabinet posts were given to members of the RPF. After the Genocide: Refugees and International Support Following the end of the genocide in July and August 1994, two million Hutu civilians fled, joining one million already in exile. In Zaire, the destination of most refugees, sick and starving Hutu exiles were dying at an appalling rate of 2000 per day. The government encouraged them to return to the food, water and relative safety waiting for them in Rwanda, but fears spread by former government troops that Hutus would be prosecuted on return prevent many from going home. Genocide Trials did not start until the end of 1996 when many had eventually returned, but are still expected to take years to complete. In 1999, more than 120,000 citizen accused of involvement in the genocide were packed into overcrowded jails. Rwanda is still suffering because of the genocide fourteen years ago. Genocide trials are still under way and the government is gradually trying to improve living standards in their country. Families are still struggling with the loss of so many friends and relatives; one tenth of Rwanda’s population (800. 000 out of 8,000,000) was killed in just those one hundred days. One of the main issues still in debate today is the lack of action of the international community. Over 2500 UNAMIR (United Nations Assistance Mission to Rwanda) agents had been stationed in the country since 1993, but all but 270 were withdrawn shortly after the start of the genocide. The UN refused to call the events â€Å"genocide†, as that would have obliged the UN and USA to send officials to stop the massacres. French, Belgian and Americans citizens were speedily removed from Rwanda, but claims that they were forbidden to intervene caused no assistance to be given to locals. In 1998, US president Bill Clinton issued an apology on behalf of the international community that not enough was done, and not quickly enough, to help the Rwandan people and to stop the genocide, which was what it should have been called from the start. Timeline: Important Events in the Genocide 6 April 1994: President Habyarimana and Burundian President Cyprien Ntaryamira are killed the plane they are in is shot down above Kigali. Hutu extremists opposed to their President signing the Arusha Peace Accords are believed to be behind the attack. April: The Rwandan armed forces and Interahamwe militia begin the systematic killing of Tutsis and moderate Hutus. UN forces stationed in Rwanda find themselves unable to intervene due to a â€Å"monitoring† mandate. 8 April: The Rwandan Patriotic Front (RPF) launches a major offensive to end the killings. 9-10 April: French, Belgian and American civilians are rescued by their governments, but no help is given to native Rwandans. 11 Apr il: The International Red Cross (IRC) estimate: tens of thousands dead. UN soldiers protecting 2,000 Tutsis at a school are ordered to withdraw to Kigali airport. Most Tutsis are killed after their departure. 14 April: Belgium withdraws its troops from the UN peacekeeping force in Rwanda due to the death of 10 troops in the previous week. 15 April: Slaughter of thousands of Tutsis gathered at Nyarubuye Church seeking protection. 21 April: The UN cuts the level of its forces in Rwanda from 2500 to just 270 troops. IRC estimate: over 100,000 dead. 30 April: The UN condemns the killing but omits the word genocide so that emergency genocide assistance doesn’t need to be given. Tens of thousands of refugees flee into neighbouring Burundi, Tanzania and Zaire. Mid-May: IRC estimate: 500,000 dead. 17 May: The UN Security Council says that acts of genocide may have been committed. It agrees to send 5,500 troops with to defend civilians, however deployment is delayed by disagreements between the US and UN over the financing of the operation. Trivial arguments include what colour to paint vehicles. 22 June: With arguments over the deployment still continuing, the UN authorises an emergency force of 2,500 French troops under Operation Turquoise to create a safe area in the government-controlled south-west part of Rwanda. The killing of Tutsis continues in the safe area despite the presence of the French. 4 July: The RPF takes control of Kigali and the southern town of Butare. 13-14 July: Refugees fleeing the RPF flood into Zaire. Approximately 10,000-12,000 refugees per hour cross the border into the town of Goma. There is a severe lack of food, water and shelter in refugee camps. 18 July: The RPF announces that the war is over, declares a cease-fire and names Pastor Bizimungu as president with Faustin Twagiramungu as prime minister and Paul Kagame (commander of the RPF) as Vice President/Minister of Defence. August: It is reported that approximately 2000 Hutu refugees in Zaire are dying every day due to inadequate living conditions. The newly instated Rwandan government is pleading for their return to food, water and relative safety in Rwanda. However, former government troops involved in genocide organisation convince innocent Hutu refugees that the Tutsis will arrest them on return to Rwanda. November: International Criminal Tribunal for Rwanda is established by the UN Security Council to try those convicted of genocide involvement. Timeline adapted from: BBC6/04/04, â€Å"Timeline: 100 days of genocide† , 29/08/08, http://news. bc. co. uk/1/hi/world/africa/3580247. stm BIBLIOGRAPHY BBC, 1/04/04, â€Å"Rwanda: How the genocide happened†, 16/08/08, http://news. bbc. co. uk/2/hi/africa/1288230. stm BBC, 30/03/04, â€Å"When good men do nothing†, 16/08/08, http://news. bbc. co. uk/2/hi/programmes/panorama/3577575. stm WGBH Educational Foundation, 2008, â€Å"100 Days of Slaughter – A Chronology of U. S. /U. N. Actions†, 16/08/08, pbs. org/wgbh/pages/frontline/shows/evil/etc/slaughter. html Ramsey, J. , â€Å"Global Studies: Africa†, Dushkin/McGraw Hill, Connecticut Peace Pledge Union, N/D, â€Å"Rwanda 1994†, 20/08/08, ppu. org. k/genocide/g_rwanda. html Cable News Network, Inc. , 1998, â€Å"Rwanda plumbs unanswered questions of 1994 genocide†, 25/08/08, http://edition. cnn. com/WORLD/africa/9804/07/rwanda/index. html Nouvel Observateur, 2006, â€Å"BBCs Stephen Sackur talks to Rwandas president, Paul Kagame on 7 December 2006†, 25/08/08, olny. nl/RWANDA/Lu_Pour_Vous/Dossier_Special_Habyarimana/Interview_Kagame_BBC_Hard_Talk_07_12_2006_FR. html Covert Action, N/D, â€Å"Genocide in Rwanda†, 25/08/08, http://mediafilter. org/caq/caq52rwanda. html Stanton, G. , 1998, â€Å"The 8 Stages of Genocide†, 27/08/08, genocidewatch. rg/8stages. htm United Human Rights Council, N/D, â€Å"Genocid e in Rwanda†, 28/08/08, unitedhumanrights. org/Genocide/genocide_in_rwanda. htm Gendercide Watch, 2002, â€Å"Case Study: Genocide in Rwanda, 1994†, 28/08/08, gendercide. org/favicon. ico CATO Institute, 27/03/07, â€Å"REAL ID, the race card†, 31/08/08, cato-at-liberty. org/2007/03/27/real-id-the-race-card/ Johnson, J. , 30/04/07, â€Å"Politics, Theory and Photography†, 31/08/08, http://politicstheoryphotography. blogspot. com/2007_04_01_archive. html BBC, 4/04/04, Massacre at Nyarubuye Church†, 31/08/08, http://news. bc. co. uk/2/hi/programmes/panorama/rwanda/default. stm Rotburg, I. , 2005, â€Å"Rwanda†, Mason Crest Publishers, Jordan Keane, F. , 1996, â€Å"Season of Blood†, Penguin Books, England Melvern, L. , 2004, â€Å"Conspiracy to Murder†, Verso, London Washington College of Law, N/D, â€Å"Group One: The Hutus and Tutsis†, 1/09/08, wcl. american. edu/humright/center/rwanda/jigsaw1. pdf? rd=1 Dallaire, R. , 2004, â€Å"Shake Hands With the Devil†, Arrow Books, London Allen, T. , Winter 2002, â€Å"General Romeo Dallaire – United Nations/Canada†, 4/09/08, thirdworldtraveler. com/Heroes/Gen_Romeo_Dallaire. html

Articles of business ethics Term Paper Example | Topics and Well Written Essays - 500 words

Articles of business ethics - Term Paper Example rogram must incorporate, to wit: (1) a comprehensive statement of both mission and values, as well as a code of conduct that all personnel must understand and be fully aware of; (2) communication vehicles that focus on ethical practice to be monitored and updated regularly; and (3) regular training programs that provide case studies, updated ethical scenarios, and define appropriate business behavior in various business transactions. As emphasized, a one-time training program that focuses on ethics training is not sufficient; yet, a regularly updated and implemented ethics training must be undertaken to ensure conformity to the standards posed in business endeavors. The article proffered issues pertinent to the apparent decline in standards of morality by accepting payments from organizations supposedly in exchange of unethical activities. The author initially cited rampant examples of scenarios where payments have been made in exchange of placing a tattoo of the Web site of the donating organization on the forehead of a Utah woman or commitments to undertake long-term contraception (Kristof, 2012). Concurrently, the author cited a book written by a Harvard political theorist, Michael Sandel, entitled â€Å"What Money Can’t Buy†, arguing that â€Å"in recent years we have been slipping without much reflection into relying upon markets in ways that undermine the fairness of our society† (Kristof, 2012, par. 3). Kristof expounded on presenting other scenarios that depict people accepting payments for favors that run counter to ethical and moral standards. Article 3: Stevenson, B. (2012, May 13). â€Å"THE ETHICIST; Office Detectives.† Retrieved June 15, 2012, from The New York Times: http://query.nytimes.com/gst/fullpage.html?res=9F02E2D8143AF930A25756C0A9649D8B63&ref=ethics The article’s main message focuses on addressing different ethical concerns from three different senders. The first scenario required suggesting that companies must employ people who could

Market plan task 2 Essay Example | Topics and Well Written Essays - 1500 words

Market plan task 2 - Essay Example Based on the company and the current position, it is clear that Starbucks has a strong product profile and the company is very ethical and has also developed products to meet the needs of the children as well. Keeping in mind the current interest in healthier lifestyles, the following recommendations can be made to the company for their marketing. Also a detailed explanation of the marketing mix has also been provided below. The recommended strategy for the company is to develop product extension. Here the company can effectively introduce new products to the current menu. The main aim and target audiences here are the younger customers. Hence the company can introduce the products to meet the needs of these individuals. The following details in the marketing mix helps provide a better understanding on the inclusions that the company can make to their menus as a product expansion. Product: In terms of the products, the company needs to focus on introducing new kid size drinks. These drinks need to be less caffeinated, less sweetened and also need to met the health norms. The products should be available in low calories for young adults below (Hakansson and Waluszewski). Since it is clear that healthier options like fresh fruit juices or other nutritional choices will not help the customers stay away from the high calories (Rudelius). Hence here the company can take an initiative by introducing the same products however with low fat and calories for the children. Place: In terms of place, the company can continue to use the current place for the children as well. Here they can however also include a more appropriate setting and environment for the younger audiences (Jobber). This will help keep up the current environment of the adult audiences and will also provide the younger customers with a more appropriate place (Hakansson and

On Passion and Self-Growth Essay Example | Topics and Well Written Essays - 750 words

On Passion and Self-Growth - Essay Example The American novelist, literary-critic, and story-teller Elizabeth Hardwick highlights that "The greatest gift is a passion for reading. It is cheap, it consoles, it distracts, it excites, it gives you knowledge of the world and experience of a wide kind. It is a moral illumination." I strongly believe in her statement as my journey in life has been filled with notable experiences derived from reading various books. Before my passion for reading is developed, I must admit that I was first obsessed in the stories my mom untiringly tells me before retiring to bed. Then, the exciting part of deciphering the meaning of the simple words on my earliest books came. Before I know it, I have become a voracious reader whose interests range from culture, sociology, and literature. Reading has sparked my curiosity and invites me to seek the mysteries of life. My passion for reading has hugely enhanced my intellect. Whenever I open a book, I often see myself unlocking a treasure box which will brings me into other places, provides me a glimpse of other culture, and conveys me a wealth of knowledge. It is amazing to know that every book shares its unique story. No matter how simple, each book offers and adds new ideas. Reading has enriched my intellect by bringing me to the world of Shakespeare, Milton, Julius Cesar and even as far as Aristotle's and Homer's. Reading introduced me to the radical ideas of Karl Marx, the different worlds explored by Gulliver, and the persistence of Helen Keller. Books broaden my horizons by adding new words to my vocabulary, polishing my grammar, and enabling me to find ways to communicate my ideas. My passion for reading enlightens me with knowledge and ushers me from the darkness of ignorance. Reading a book the second or third time does not diminish the knowledge that it offers. Being a passionate reader, I have discovered that it is not the writer which conveys and creates meaning in his or her compositions but in fact, the reader constructs his own comprehension on the material being strongly influenced by his background and experiences. Thus, I never really get tired of reading a single book over and over again as the knowledge it imparts vary each time. Aside from shaping me intellectually, reading also further my emotional development. As a thinking and feeling being, a story moves me and fills me with different kinds of emotion. I believe that the most important thing that my passion for reading brought me is the capability to understand the emotions of other people. Reading often requires empathy and putting one's self in the character's shoes. With this, I have developed the ability to accept, understand, and share the joys and sorrows of the people around me. I credit to my passion to reading the rapport I maintain with my social circles. I can say that my passion for reading is the largest contributor to my personal development. Books enrich and stimulate my mind while keeping me in touch with my emotional side. Reading has taught me the greatest lessons in life. I must stress that Denis Diderot identifies only great passions which can elevate the soul to great things. Considering all the things that my passion for reading accomplished in me, then, I can say that it must be the greatest passion a human can be blessed